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2014 Acura RLX Vehicle Introduction

In this project, I was involved in the creative and art direction, design and production for Acura's 2014 RLX Sales training marketing material. Tasked to integrate after effects post production visual effects work into the final flash digital web output; this sales training piece is the showcase of showcases for the new 2014 Acura RLX with video and effects to make the training platform engaging to view. Click on the video to view

 

2014 Acura MDX Web Based Training

My Art and Creative direction for this concept to production is based on empowering the driver and getting to destinations you need to be. With that idea brewing we wanted to give the training a "new map feel" to match some Acura requirements marketing their GPS Maps featureon the MDX. I provided the creative art direction, and set my team off on the Acura's 2013 MDX Sales training. We ended up with the idea for this sales training piece to showcase the car fitting into a more playful yet luxurious creative direction for the new 2013 Acura MDX. Click on the video to view

 

2013 Acura ILX Digitial Web Based Training

What can we say about the ILX, it spoke tech and the folks at Acrua wanted a design that spoke tech in Acura's 2013 ILX Sales Marketing Material. So for the creative direction We took to the elegance of the iPhone as if the user was view this through thier phones screen. We combined Flash and After Effects to make this ccerative art style come to life. As I finished the look and feel the tasks to begin the development had been my resposibility to deligate and manage the production cyle that showcased the new features for the new 2013 Acura ILX. Click on the video to view

 

2013 Acura RDX Digitial Web Based Training

Based on the national brand campaign, "Gulliver's Travels," my art and creative direction was a spin-off as part of the brand that gave a artistic twist creating in marketing material, design and production for Acura's 2013 RDX Sales training This peice was fun and playful yet luxurious theme version to showcases for the new 2013 Acura RDX. Click on the video to view

 

2012 Acura MDX vs. the Competition Web Based Training

At the time, the brand design needed a simple and elegant feel to the MDX, so my art and creative direction was reflective of the newsprint feel. Making the look and feel style guides; i managed the team for the production process. In the marketing material we were able to accomplish a simple yet elegant feel for Acura's 2012 MDX Sales training This sales training piece is the showcases the a newsprint design that was simple yet complex to create the simple for the 2012 Acura MDX. Click on the video to view

 

2010 Acura ZDX Introduction Web Based Training

It was the first that of it's kind, I was tasked on creating the concept creative and art style for this WBT. The outcome? something awesome just came about as the people at Acura chose my design work on the a stylish, luxurious and elegant feel of the ZDX Web Based Training. Coming up with an elegant creative style guide and providing the creative art direction, design and managing the team's production for Acura's 2010 ZDX Sales training was my tased to me. Success! This sales training piece melded art and a more elegant luxurious theme to showcases the 2010 Acura ZDX. Click on the video to view

 

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